If you choose to live on the East End of Long Island, serving the public year round in a coffee shop might not be the first thing you would choose to do. In 1991, it was the right decision for me. I started serving breakfast and lunch by first building a staff and then a customer base. When we eventually opened for dinner, our original focus was on pasta. It went well, and then the Zone Diet came along.
By 1998, it was time to shift to bolder, more flavorful and lighter fare. The most direct approach that I could think of at the time was to focus on the staff that had helped me build the business in Amagansett. Two members of my team stood out. First, in the kitchen was my right-hand man Ruben Bravo. Second, in the front of the house was the ever-friendly and energetic Carlos Pinzon. Read More »